I subscribe to a handful of DTC skincare and home brands every month to see what lands in the inbox […]
What I’d Do If I Were Hired to Run Canopy’s Email Marketing: A Welcome Email Teardown Read More »
OSEA builds strong brand trust early but subtle sequencing gaps may be limiting first-purchase velocity. Here’s where revenue could compound further.
OSEA Malibu – Welcome Flow Conversion Teardown Read More »
What Supergoop gets right in their welcome flow and where delayed risk reversal may be quietly suppressing conversion.
Supergoop – Welcome Flow Conversion Teardown Read More »