For E-Commerce Brand Owners Running Paid Ads

Every Subscriber Who Doesn’t Buy is
a Lead You Paid for Twice.

If your welcome flow isn’t converting, you’re not just losing sales. You’re wasting acquisition spend. Most welcome sequences deliver a discount & hope that’s enough. They don’t move people to buy.

I subscribe to your list as a real customer, find exactly where buying intent drops, and rebuild the sequence so new subscribers become first-time buyers.

Request Revenue Audit

Your Welcome Flow Right Now vs After Fixing It

What’s happening right now

You have subscribers but no follow-up sequence

New visitors sign up and hear nothing for days

Your discount code gets sent once and forgotten

Interested buyers go cold before they ever purchase

What changes with a proper welcome flow

Every new subscriber gets nurtured automatically

Your product range gets introduced over 5 emails

Urgency is built in (no discount wasted)

Start My Audit

How Will I Fix it for Your Brand?

Welcome Flow Audit + Build

A focused, done-for-you welcome email flow setup.

Phase 1

I diagnose the revenue leak

I subscribe to your list as a real customer and track every email that arrives over 7–10 days.

I map what you sent against what a buyer needs at each stage (social proof, product education, urgency, objection handling). What is missing becomes the revenue gap.

Most brands are losing 2–3% in welcome flow conversion without knowing it.

Phase 2

You get the audit

You receive a recorded Loom walkthrough and a written report within 48 hours.

Every gap is documented, prioritised by revenue impact, and paired with a specific fix.

No generic recommendations. Every observation is based on what I personally received as a subscriber to your list.

Phase 3

I build the sequence

I write and build the full welcome sequence. That covers flow strategy, email copy, and complete Klaviyo configuration: triggers, timing, and segments.

Delivered in two weeks. Followed by a 30-day performance check to review open rates, click rates, and first-purchase conversion before we close the engagement.

Get Your Audit

Ways to Fix Your Email Revenue

Email Revenue Audit

A focused teardown of your welcome flow.

You get:

➡️ Loom walkthrough (what’s working, what’s not)
➡️ Written breakdown with exact fixes
➡️ Clear gaps in your flow + missed revenue points
➡️ Delivered in 48 hours

Starts from $99

Request Revenue Audit

Welcome Flow Setup

A complete welcome sequence built to convert.

You get:

➡️ Strategy mapped to your product + audience
➡️ 4–6 email sequence written and structured
➡️ Built and set up inside Klaviyo
➡️ 30-day performance check + adjustments

Starts from $750

Build My Welcome Flow

This Is For You, If:

You are spending on ads but your email list is not converting.

You set up one welcome email and never touched it.

You have a popup but no idea what happens after someone signs up.

Ab0ut

Hi, I’m Nivithasri (Nivi)

I am an email strategist specialising in welcome flows for DTC haircare and skincare brands. I work with one obsession: revenue over aesthetics. Every email has a job, every sequence has a measurable outcome.

And before I touch any strategy, I subscribe to your list as a real customer, because the only way to fix what a subscriber experiences is to experience it yourself.

Check if your welcome flow has a gap

Your welcome flow is running right now.
The question is what it’s actually doing.

If you want to know, I’ll look at it.

Fill out a short form. Tell me about your brand and your current setup. I’ll come back to you with a clear picture of where subscribers are dropping off, and what it’s costing you.

Let’s look at your flow

Or Email me directly at

nivi(at)nivithasri(dot)com

Frequently Asked Questions

Find answers to commonly asked questions about our products and services.

Do I need to give you access to my Klaviyo account?

For the audit, I start without it. I subscribe as a real customer first because what lands in my inbox is what your subscribers actually experience. If the setup looks incomplete, I will ask for read-only access to check what is configured behind the scenes. That combination gives you a more complete picture than either approach alone.

What if I already have a welcome flow?

That is exactly who this is for. Most brands have something set up but have never looked at it from a subscriber’s perspective. The audit tells you whether what you have is actually working or just running.

What do I actually get from this audit?

A recorded Loom walkthrough of your welcome flow from a subscriber’s perspective, plus a written report with your top three fixes ranked by revenue impact. Delivered within 48 hours of receiving your form. You can act on it yourself or have me build it for you.

We’re a small brand. Is this worth it at our stage?

If you are running paid ads and capturing emails, yes. Every subscriber who does not convert is acquisition spend you will not recover. The earlier you fix the welcome flow, the more every future ad dollar compounds.

How does payment work?

The $99 audit is paid upfront before I start. For the full welcome flow setup, 50% is due before work begins and the remaining 50% on delivery. Payment is processed via Stripe or Wise, whatever works for your location.

How long before I see results from the welcome flow?

The flow goes live within two weeks of starting. Most brands see welcome flow conversion data within the first 30 days as new subscribers move through the sequence. That is why I include a 30-day check-in after delivery, so we are looking at real numbers together, not guessing.